A
new report from International Data Corporation (IDC) has revealed that
despite Apple selling a bit more ipads this quarter than the same period
last year, it lost a chunk of its market share because android sold
much more tablets in comparison.
The
result for the third quarter of the year has shown that Apple sold 14.1
million ipads last quarter, compared to 14 million units in the same
period last year. It is a year-over-year increase but it is a decline
compared to the second quarter of this year in which Apple sold 14.6
million.
New iPads will likely change Apple's fortunes... |
Despite
this increase, its tablet market share declined to 29.6%, down from
40.2% last year and its lowest ever since it since it started the tablet
business.
Android operating system may now have a bigger market share but the biggest maker of tablets is still Apple.
Its
fierce rival Samsung has also seen its market share rise from 12.4%
last year to 20.4% after sales of 9.7 million tablets in the last
quarter. ASUS came third after it had a 53.9% increase from last year to
sell 3.5 million units last quarter. It had 7.4% of the market share
last quarter.
Lenovo
came fourth with 2.3 million units shipped, a 420.7% increase from the
same period last year and a 4.8% share of the market. Acer was fifth
with 1.2 million units sold and a market share of 2.5% while others
accounted for 35.3% of the tablet market.
Apple
is still making the highest profit in the market because its tablets
are premium priced products unlike many cheap android devices which sell
for about $100 in developing countries. This has been able to increase
Android’s share in the tablet market but these tablets are made from
inferior materials makes its life short and also has a high return rate
compared to premium priced tablets.
Apple
is making more profit at the expense of market share but it is a risk
which will only work out if Apple continues to produce better tablets
than its rivals.
“With
two 7.9-inch models starting at $299 and $399, and two 9.7-inch models
starting at $399 and $499, Apple is taking steps to appeal to multiple
segments,” said Jitesh Ubrani, Research Analyst with IDC’s Tablet Tracker.
“While
some undoubtedly hoped from more aggressive pricing from Apple, the
current prices clearly reflect Apple’s ongoing strategy to maintain its
premium status. It’s worth noting that Apple wasn’t the only one to
increase the price of its small-sized tablet during this product cycle:
Both Google and Amazon increased the price of their newest 7-inch
tablets from $199 to $229 to cover the higher costs associated with high
resolution screens and better processors.” he said.
It
is expected that Apple’s share in the tablet market will increase in
the fourth quarter as its newly launched iPad Mini 2 and iPad Air become
available to consumers this month.
0 comments:
Post a Comment
Pleas Send Us Your comment To serve you better